Today is a big day. A new version of our ChineseAN website is launched at mid-night. Some of our members have discovered that right away. Together, this blog is born. To be honest, our own team has been so busy in the past weeks since work began again after the Chinese New Year holidays, that I just started working on this post right before the official launch.

This new version is not just about an improvement in aesthetic effect. More important, it represents our growth in the past three years. Three years ago, what we had were the know-how, and a passion which is worth nothing in itself. We started ChineseAN. During these years, the cooperation and trust of all our publishers and advertisers have lent us the chance to grow. We feel your support has been growing everyday. I would like to thank you wholeheartedly on behalf of our network and my teammates. In many of our ad programs, we worked closely together with publishers and advertisers, to achieve exceptional impact through innovative means. In this industry where the impact and quality can be measured so exactly, we won brilliant battles after battles. Some of them are now presented on our website as case studies to stimulate more new ideas. We believe that we will continue to work with our publishers to develop new means to deliver even greater results for advertisers. Your support will make us work harder.

Also, I am very grateful to all my great teammates. All that I have mentioned above are the fruit of the hard work by each one of us. In these past months, and especially during the past few weeks, each teammate has put in so many extra hours to complete this new version.

I have wanted to say all this for so long, and to say it openly. This new blog has made this possible. I would like to invite you to continue to support this ChineseAN Blog. My teammates and I will regularly keep it fresh. I am sure the content will be much more interesting than this “Preface”.

Our team has planned a celebration after the launch of the new version. The highlight will be the spraying of champagne onto the teammate who has put in the most effort. Certainly, it won’t be me…

Joe